Privacy policy

Last Updated: 13 August 2026

At FLOWERS BLOOMS, operated by FLOWERS & BLOOMS LTD, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or contact us.

1. Who We Are

The data controller responsible for your personal information is:

FLOWERS & BLOOMS LTD
Unit 12e Hepworth Business Park
Coedcae Lane
Pontyclun
Wales
CF72 9FQ
United Kingdom

Email: help@flowers-blooms.com

2. Information We Collect

Depending on how you interact with us, we may collect information such as:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase information
Payment and transaction information
Communications you send to us
Information you provide when requesting customer support
Technical information about your device and use of our website, such as IP address, browser type, and website activity

We only collect information that is reasonably necessary for operating our business and providing our services.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Arrange delivery of your purchases
Process payments
Provide customer support
Respond to enquiries and requests
Manage returns, refunds, and complaints
Communicate with you about your orders
Improve our website, products, and services
Prevent fraud, misuse, and other unlawful activity
Maintain appropriate business and financial records
Comply with our legal and regulatory obligations

4. Legal Basis for Processing

Where applicable, we process personal information on one or more of the following legal bases:

Contract: to process and fulfil your order and provide services you have requested.
Legal obligation: where we are required to process information to comply with applicable laws.
Legitimate interests: where processing is necessary for the operation, security, improvement, and administration of our business, provided those interests do not override your rights.
Consent: where you have given consent, such as for certain marketing communications or non-essential cookies.

5. Payment Information

Payments may be processed through third-party payment providers.

Where payment information is handled by a payment provider, that provider may process your information in accordance with its own privacy policy and security procedures.

We do not intend to retain complete payment card details on our own systems unless this is specifically required and lawfully permitted.

6. Sharing Your Information

We may share relevant personal information with trusted third parties where necessary to operate our business, including:

Delivery and courier companies
Payment service providers
Website hosting and technology providers
IT and security service providers
Customer service providers
Professional advisers, where necessary
Government authorities, regulators, or law enforcement where legally required

We only share information where there is a legitimate reason to do so and, where appropriate, only the information necessary for that purpose.

We do not sell your personal information to third parties.

7. Marketing

If you choose to receive marketing communications from us, we may use your contact information to send you information about our products, offers, and services.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us at help@flowers-blooms.com.

We will not send marketing communications where your consent is required unless we have obtained the appropriate consent or another lawful basis applies.

8. Cookies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage, and improve your experience.

Some cookies may be placed by third-party services that we use on our website.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings and, where available, our website's cookie settings.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Some information may need to be retained for longer periods where required by law, for accounting and tax purposes, to resolve disputes, or to establish, exercise, or defend legal claims.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

10. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on your circumstances and applicable UK data protection law, you may have rights including:

The right to access personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your information in certain circumstances
The right to request restriction of processing in certain circumstances
The right to object to certain processing
The right to data portability in certain circumstances
The right to withdraw consent where processing is based on consent
The right to object to direct marketing

To exercise your rights, please contact us at help@flowers-blooms.com.

We may need to verify your identity before completing certain requests.

12. Children's Privacy

Our website and services are not intended to knowingly collect personal information from children.

If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can investigate and take appropriate action.

13. International Data Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection laws and that appropriate safeguards are in place where required.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policies of any third-party websites you visit.